"Craft beer typically originates from small, independent breweries or passionate enthusiasts equipped with their own brewing gear." At Studio Brightside, we've delved into the world of craft beer by creating our own fictional brew, tapping into the rising demand for non-alcoholic options.

Our approach stems from our lifestyle. As gym regulars who value health, we wanted to brew a beer that reflected our ethos. Taking cues from the emerging trend of protein beer, we saw an opportunity to offer something unique.

To show strength and energy, we used classic Greek statues for our brand. These statues were shown exercising in a fun way, mixing old and new styles with the help of AI.

We chose fresh, vibrant colours to infuse our brand with energy, ensuring consistency across all elements. In essence, our HERO beer isn't just a drink—it's a reflection of our commitment to a balanced lifestyle, embodied in every sip.